I chose the name Artemis initially without knowing too much about the ancient greek goddess. After doing some research into the goddess and her qualities and associations, it seemed like a perfect fit for my business name!
Artemis is associated with wild animals, the hunt, the moon, children and the young, childbirth, and was “known to bring and relieve disease in women.”
“The goddess Artemis was always responsive to the needs of the vulnerable and the suffering. She was quick to defend the powerless from unjust treatment at the hands of the Olympian patriarchy.” (http://www.goddessgift.com/goddess-myths/greek_goddess_artemis.htm)